Launches 6 TVCs titled Nothing is better than Nothing to mark Britannia's entry into baked snacks category; watch the TVCs here.
Hitesh Ranot | Delhi | November 2, 2010
Britannia has launched a new campaign to mark its entry into baked snacks category with brand name 'Time Pass'. The objective of the communication is to announce the exciting offering in Britannia's snacking portfolio of delectable's for youth. The campaign 'Nothing is better than Nothing!' is conceptualized by Lowe Lintas that has gone all the way to create 6 TVCs.
Using the brand name to derive the creative idea, Lowe has communicated a refreshing take on Snacking for Youth. Time Pass is launched in 3 extra ordinary flavors, namely Mindless Masala, Tapori Tomato and Loafer Lemon. 'Time Pass' participates in the banter of youth and understands the pointlessness of committing to something that doesn't fuel their mind and makes “doing nothing” a legitimate option.
All the TVCs shows the four protagonists time and again reinforcing each other's belief that the world is a better place if they are unburdened from the 'claws of time'. Time Pass allows them to do just that. The manner in which they do this is a language unique to youth.
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