Unveils new corporate logo which will complement all the businesses of JPL.
BestMediaInfo Bureau | Delhi | November 10, 2010
Jagran Prakashan Limited (JPL) has launched the corporate identity of the brand with a new logo. The new logo has been designed by Ray + Keshavan/The Brand Union â Indiaâs leading Brand Consultancy.
An official communiquĂ© from the company describes, âThe word âJagranâ means awakening and the most powerful depiction of this idea lies in the Rising Sun. As a media conglomerate, JPLâs objective is to create enlightenment and there can be no better face for the brand than the Sun dispelling the darkness and ushering in light and warmth to the world.â
It further states, âInspired by the rich history and heritage of Jagran Prakashan the new logo â the rising sun lends a distinctive identity and unified face to the group. The colour palette of red and yellow that has been used to develop the new brand identity is also energetic and optimistic. It is a contemporary rendition of the Sun that is highly distinctive and suitable for the modern, progressive organization that JPL aspires to be. The Jagran Sun is composed of overlapping layers, communicating the various businesses that work as one unified entity.â
On this occasion Basant Rathore, Vice President â Strategy & Brand Management, Jagran Prakashan Limited remarks, âThis is indeed a proud moment for the organisation as it launches a cohesive corporate identity for the brand. Over a period of time, JPL has diversified into multiple platforms within the media space and today we are into Print, OOH, Activations, Mobile and Internet which with the launch of the new identity falls under one big umbrella.â
He further added, âCurrently, the Groupâs perception is driven by the flagship brand â Dainik Jagran. There is limited awareness of the other operations. This is only natural, given that the other businesses are nascent. However, as we move forward, and as our other businesses gain momentum, it was important for us a group to make a move from a respected newspaper to an admired media conglomerate. This will help us enhance and communicate our breadth of offering and scale.â
Speaking on the occasion, Meeta Malhotra, Director, Ray+Keshavan, said, âWe are delighted to partner with Jagran to help them create value in their brand portfolio and create an integrated media powerhouse. Jagran has powerful business divisions to add value to its clients. Using the corporate branding opportunity, we have created a master brand. We strongly believe this will help Jagran in achieving Growth, Direction and Protection for the corporate brand".
With the media space in India developing at an advanced pace, throwing myriad challenges at traditional media and providing newer opportunities, the Jagran Group is committed to constantly adapting itself to a changing environment so as to maintain and consolidate its leadership position. The new corporate logo will complement all the businesses of JPL allowing the brand to create a seamless identity across so as to help leverage the Jagran brand.
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