BestMediaInfo Bureau | Delhi | November 29, 2010
Dentsu India’s flagship full service and fully integrated agency Dentsu Marcom has won the advertising duties for the Smartclass brand from Educomp Solutions - India’s largest education company providing diversified education solutions.
With over 20 years of cumulative experience, Educomp is India's largest education company. Its prime offering, SmartClass, is being used in over 4500 schools across India. Changing the way more than 5 million school children are learning and with a 100% growth rate, Educomp's SmartClass is bringing about a revolution in the world of education. Smartclass is a series of interactive educative tools or courses designed for schools (from Kindergarten to Class 12), covering multiple subjects as per the school curriculum and delivered through unique simulations, interactive animations and videos, linked together by an involving narrative, thus providing the basis for an interactive learning experience for the student.
Commenting on the choice of partner, Abhinav Dhar, Director, k12 business and Operations, Educomp said, “We were looking for a passionate set of minds that could internalize our dream for the brand. Dentsu clearly demonstrated it had the DNA to translate our vision for the brand into reality with its formidable credentials and more importantly its quick uptake of our aspirations.”
Speaking on the account win, Rajesh Aggarwal, President, Dentsu India said, “We are delighted to partner Educomp, a pioneer in the education sector for over more than a decade now. It’s an exciting opportunity for us to communicate to parents and schools how technology, ethics and vision have been brought together to make for a powerful brand which nurtures and benefits their school going children in their day-to-day learning process.”