Partho Sengupta Joins Hakuhodo Percept

As Executive Creative Director, Sengupta will be based in Mumbai; he comes in here from iris.

BestMediaInfo Bureau | Delhi | October 27, 2010

Partho Sengupta has joined Hakuhodo Percept Pvt. Ltd. as the Executive Creative Director. He will report into Harindra Singh, vice-chairperson and managing director, Percept.

His last assignment was with iris where he was working as creative director. Sengupta left iris in January this year. Before iris, Sengupta was associated with BBDO.

In his 15 years of advertising career, Sengupta has worked with Lowe Kolkata, Bates141, Mudra, Satchi & Satchi, Euro RSCG, Cheil Worldwide, Dentsu and Rediffusion Y&R.

The core responsibilities of Partho Sengupta in Hakuhodo Percept Pvt. Ltd include, managing an impressive and diverse boutique of brands and products, strategizing, conceptualizing and planning creatives nationally.

Together Manish Masih, Executive Creative Director, Hakuhodo Percept Pvt.Ltd and Partho Sengupta will make a big difference to the advertising industry and bring laurels to Hakuhodo Percept Pvt.Ltd.

Said Kimiyoshi Muto, Managing Director, Hakuhodo Percept Pvt. Ltd,” We are happy to welcome Partho Sengupta into Hakuhodo Percept Pvt.Ltd. Partho is a creative person and is a great asset to us as he brings with him a sturdy intellectual ability, sound business sense and terrific creativity, which will be very precious for our growth and stature. He will help the agency to accelerate its image and growth to another level.”

Commenting on his appointment Partho Sengupta, Executive Creative Director, Hakuhodo Percept Pvt. Ltd,” I am happy to be associated with Hakuhodo Percept Pvt.Ltd. With the passion and aim to get the overall Hakuhodo art back to the numero uno position, I will make the work laudable and badge able.”

Partho, a Graduate in Graphic Designing and Applied Arts from Govt. College of Art & Craft, Calcutta, comes with a rich experience of 18 years in handling clients like Philips, Sony TV, Dabur Honey, McDonald's, Dabur-Vatika, Hyundai Santro, Sony, Hyundai Elantra ,Hyundai Accent, Cannon, Adidas, Sony Ericsson. Ha also handled films like Ronald Mcdonald film (thematic) 1998, McDonald veg surprise (launch) 1999, Dabur Vatika 1999, Dabur lal dant manjan 1999, and Samsung BOSS 2006.

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