The agency comes on board from start of next year; account size is estimated at Rs.400 crore.
Hitesh Ranot | Delhi | October 20, 2010
The win has come after a multi-agency pitch where Starcom MediaVest, MEC and Mudra Max were the other participating agencies.
The incumbent agency on the account is Lintas Media Group.
Confirming the development with BestMediaInfo.com, Hemant Malik, marketing head, foods division, ITC said, "As a part of the Media Agency - of - Record (AOR) Review process, ITC Ltd has decided to award the Media AOR responsibilities to a specially created media agency unit of Madison world. This would be effective from 1st January 2011."
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