The communication focuses on energy consumption concerns by dramatizing the apprehensions with over-consumption.
Hitesh Ranot | Delhi | October 27, 2010
With the objective to announce the entry of Havells into the Geyser segment, the communication introduces a new technology that saves the electricity. Havells geysers are lowest standing loss in keeping water hot for 24 hrs coupled with exceptional energy efficiency.
Lowe Lintas communicated a series of commercials that focuses on consumersâ concern with energy consumption by dramatizing their apprehension with over-consumption. The communication was based on the insight that usage of guzzlers like geyser worries consumersâ of huge electricity consumption, and they therefore, resist from using any other electrical appliance in the house. Havells answer to this the product attribute called âPentaShieldâ technology that ensures âlowest standing lossâ. Thus, only half a unit of electricity is consumed to keep the water hot for 24 hours.
R. Balki: Chairman & Chief Creative Officer
Amer Jaleel: National Creative Director
Syed Amjad Ali: Executive Vice President
Deepesh Jha: Executive Creative Director
Anurag Prasad: Vice PresidentâPlanning
Rohan Tandon: Senior Brand Services Director
Sonia Upadhyaya: Senior Brand Services Manager