BIG CBS Signs Distribution Deal With Digicable

BIG CBS will launch its first channel BIG CBS Prime in the first week of November, 2100.

BestMediaInfo Bureau | Delhi | October 27, 2010

As the countdown to launch begins, BIG CBS Networks, inks its carriage and placement deal with Digicable, one of India's largest cable TV distribution companies. As part of the deal, at launch, Digicable will distribute the 3 premium English entertainment channels christened BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its platform.

Digicable is one of India's largest Cable TV distribution companies with a strong emphasis on quality of service & content. It reaches out to nine million households, including almost a million Digital cable subscribers who are spread across over 125 locations in 46 cities & 14 states across India, will allow BIG CBS to cater its world class entertainment to a vast audience base across the country. The increasing digital viewer base seeking top English and international content works excellently to the advantage of BIG CBS, while the rich audience base of Digicable will be treated to the latest, freshest, and hottest content almost concurrent to the United States, making for a seamless business fit for both companies.

Speaking on the occasion, Ashutosh, COO, BIG Broadcasting said, “As we near launch, we are excited to announce our partnership with Digicable. With digital subscribers increasingly demanding the best English and international content and BIG CBS Networks' programming offerings carefully tailored to offer an envious programming lineup coupled with the USP of airing almost concurrent to the US, the alliance works in both companies' business interests. We look forward to entertaining India with the latest, freshest and hottest English entertainment content very shortly.”

Jagjit Singh Kohli, Managing Director and CEO, Digicable Network said, “Subscribers today are more aware and discerning and seek world class entertainment and the BIG CBS Channels bring just that to the table. We believe the content will be a huge value addition to our subscribers.”

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