Two male and 2 female winners from media agencies declared Panja Champion at Finals in Delhi and Mumbai.
Rajat Arora | Delhi | September 20, 2010
‘Panja League’, an action oriented ground activation by the action channel UTV Action, concluded last week with Grand Finale in Delhi and Mumbai. Panja League was a unique event designed for all the key media agencies in Mumbai, Delhi and Bangalore.
The championship was based upon arm wrestling competition, first within agencies and then cross agency competition. UTV Action selected one muscleman and a musclewoman from each agency after intra agency competition who competed with other champions of various agencies in finals.
The Delhi final for this highly engaging event was held at Golfworx, Ambience Mall, Gurgaon on Sept 16, 2010 in presence large number of participants from various media agencies. Amidst tremendous excitement from participants and spectators, Akshay Appu of Starcom Delhi clinched the men’s trophy while Sarika Arora of Carat Media took the women’s trophy home.
Mumbai Finale was held at Westin Hotel, Goregaon on Sept 17, 2010 where Urvashi Israni of Madison Media won the women’s title and Vivek Iyer emerged as the winner of men’s trophy.
In both the finals, Nikhil Gandhi, Business Head, UTV Bindass and Mandeep Singh Region Head - North & East at UTV Entertainment Television Limited presented the trophies to the Panja Champions.
Speaking to BestMediaInfo.com, Kunal Mukherjee, Marketing Head, UTV Action, said, “It has been a successful and highly engaging event for us. Our TG is all 15+ age group’s people who love watching and being into action. We are coming up with larger ground event soon. By start of the next financial year, we will introduce many innovations in content also for which we are working on some ideas to bring reality shows too.”