TBWA\INDIA Bags Creative Duties For BagZone

It was a multi-agency pitch; the account sized is pegged at an estimated Rs.12 crores.

BestMediaInfo Bureau | Delhi | September 15, 2010

Just two months and 5 account wins for TBWA\India which is still counting on… Following a multi-agency pitch TBWA\India has bagged the creative mandate for BagZone, a luggage retail chain from the promoters of Planet Retail in India. The mandate covers BagZone, the retail brand and LaVie, a new brand of women's handbags.

The other recent businesses acquired by TBWA\India in last 2 months are Star Health (Chennai), yatra.com (Delhi), Hygrevar (Chennai) and Loop Telecom (Mumbai).

The account is pegged at an estimated Rs.12 crores.

On choosing TBWA\ as creative partner, Sandeep Goenka Chief Operating officer, Bagzone said - "We were looking for a partner who could think out of the box. In TBWA\ we see a partner whose disruptive thinking and creative approach, we are confident, will help us create differentiated propositions and value in both our categories."

Delighted at the win Nirmalya Sen, MD TBWA\India said - "We are delighted to get this opportunity to help create two new brands. We are looking forward to using Disruption and Media Arts to help brands BagZone and LaVie make impactful debuts in their respective categories."

Info@BestMediaInfo.com

Info@BestMediaInfo.com