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MTV Partners With Coca-Cola For DJ Hunt

Launches Burn MTV Ultimate DJ Championship, a talent search to uncover the hottest DJ in the country.

BestMediaInfo Bureau | Delhi | September 1, 2010

Burn, Coca-Cola’s globally successful premium energy drink in association with MTV, India’s ultimate youth destination, launches a first of its kind talent hunt ‘Burn MTV Ultimate DJ Championship – A Submerge Property’, to unearth India’s next clubbing sensation. This one-of-a-kind battle is being undertaken with an aim to provide enthusiasts from the DJ and music communities with a unique opportunity to showcase their creativity and talent of mixing skills. Spearheaded by none other than Submerge founder, Nikhil Chinapa, the final winner will earn the right to spin decks alongside trance Gods, Above & Beyond. That’s not it; the winner becomes the official Submerge & MTV resident DJ for 1 year, bags state-of-the art pioneer DJ gear and a slot at a leading UK Festival & lots more! Budding DJ contestants just need to log on to to submit their entries.

The special initiative is being rolled out to connect with trend setting, socially active and adventurous young adults who sport the right zeal and attitude to reach out to newer heights. Popularizing the concept of DJing, the initiative will reach out to all the youngsters from the DJ and music community.

To get their shot at taking their mixes out of their bedrooms and onto the dance floors, aspiring DJs just need to bring out your favourite tracks, throw in a few tricks and make the best, most awesome mix they possibly could. Next, they need to fill in the form, submit their mix and get the ball rolling towards the finals of the Ultimate DJ Championship! Aspiring DJ’s are required to upload one of their own mixes on

From all the entries that are uploaded, 15 participants will then be short-listed for the first round of eliminations. The chosen DJ talent across the four cities ones will get an opportunity to compete in the regional finals in:-

1)        Mumbai - 3rd & 4th of September ‘10

2)        Bengaluru - 4th & 5th of September ‘10

3)        Delhi and Kolkata - 10th and 11th of September ‘10.

The regional finals will include an action packed performance by local DJ’s followed by a special performance by UK DJ legend, John '00' Fleming. Specially roped in by Submerge as the guest judge, the DJ legend has over 20 years of experience and countless albums and global tours. The panel of judges will then select one finalist from each regional round to appear in the grand finale in Mumbai on the 18th of September. Finally, the 4 chosen DJs will battle it out in the final mega spin-off on the turntables alongside Global trance Gods, Above & Beyond - an experience they’ll never forget!

“Submerge’s objective here is to dig deep for India’s most exciting underground talent and to release it straight onto the world’s dance-floors above,” said Nikhil Chinapa, Submerge Founder, DJ, VJ, and the man responsible for keeping India’s electronica scene alive. “’Burn MTV Ultimate DJ Championship’ gives aspiring DJs a chance to inspire themselves to unleash their own cutting-edge and progressive electronic mixes. India’s first DJ to make a scene on the global stage is just waiting to be discovered! ”, he adds.

According to Avinash Pant, Director- Marketing, Coca-Cola India, “Burn is The Coca-Cola Company’s globally successful premium energy drink. It believes in connecting with fiercely creative people from music, visual art and fashion communities by giving them an opportunity to showcase their talent. The roll out of the 4 city Burn MTV Ultimate DJ Championship is a part of the same endeavour. This latest initiative has been designed for Burn to connect and engage with young music enthusiasts. I am confident that the launch of the Burn MTV Ultimate DJ Championship will serve as an excellent platform to unleash the greatest talent in the Electronic Dance Music space and bring into prominence some of the most promising DJing talent within the country.”

According to Aditya Swamy, Senior Vice President, Sales & Marketing - MTV India, “MTV has always been a step ahead in giving the youth what they want. Electronic music was always a rage and the Indian youth is now being more vocal about it. We have always believed in bringing excitement into the living rooms of our audience. With ‘Burn MTV Ultimate DJ Championship’, we are proud to have the opportunity to bring India’s next big DJ act into the nightclubs of the world.”

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