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Zee 24 Taas Refreshed With New Programming

With the new programming from 17th August, Zee 24 Taas is all set to expand its prime time viewership base. Rajat Arora | Delhi | August 18, 2010 The war in Marathi news channel space is all set to spur up. Zee 24 Taas, one of the most watched Marathi news channels has rejuvenated itself with a totally fresh programming. With the new programming from 17th August, 2010 the news channel is expecting to expand its prime time viewership base. Marathi news space is ruled by Star Majha followed closely by Zee 24 Taas and IBN Lokmat. A multi-media campaign is also planned to promote the new shows. Speaking to BestMediaInfo.com, Bhushan Khot, Business Head, Zee 24 Taas said, “Being the first and leading Marathi news channel Zee 24 Taas always tries to offersomething new in terms of news presentation, we have always been pioneer in this direction and competition follow us. The positioning of our channel Ek Paual Pudhe also means always one step ahead of others.” When asked about the new USPs of new shows launched, Khot said, “Rokhtok is a special debate show taking up the biggest news of the day, whereas Metro news is about Mumbai, Pune & Nasik, Aajcha Maharashtra covers the news stories from small parts of Maharashtra. News Point is about the 3 major news of the day in 3 segments and Mumbai Fast focuses on news from Mumbai only.” The content driven programming on Zee 24 Taas covers all genres, right from hard-hitting news to social service content, from politics to glamour and sporting events. “Aapla Shahar Aapla Awaaz” a 24 city LIVE activation, “Ananya Sanman” an honoring ceremony celebrating un-sung heroes of Maharashtra, and “State Summit”, a distinctive forum to discuss the growth plan of Maharshtra are parts of our few path breaking initiatives. Zee 24 Taas created history by becoming the first 24-hour Marathi news channel in Maharashtra in February 2007. It is perceived as core Marathi news channel in Maharashtra and today, it reaches more than 9.5 million viewers across Maharashtra. Zee 24 Taas enjoys 35-40% ad volume among all Marathi News Channels. And as per TAM data Zee 24 Taas is over all No 2 in Marathi news space whereas Star Maza is No1 overall and IBN Lokmat is No.3. Zee 24 Taas is No.1 in Mumbai (CS 15 -34 male as per Avg.TAM week 1-30). Rajat.Arora@BestMediaInfo.com
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Comments (3)
  • Geet Khedek- 10 years ago

    Thanks sir.Its just because of you and this web side I got information about Zee 24tass which helped me in my Media Studies project...I wish the channel will open his own E-Channel or website so people will get more info about this channel..

  • sanju- 10 years ago

    To the reporter of ZEE 24 tas, Dear sir, this is sanju hinduja here and i would like to inform u that we watch your channel daily. I jus wanted to request u that if u can give more news on increasing rates in cloth industry. specially in cotton cloth industry then that would b really nice. I m asking u to do so because of the following reasons. 1) because the rumors or probably the fact is that Mr.sharad pawar has started exporting cotton and thereby there is shortage of cotton in our own country . in other words we have sufficient cotton for ourselves but due to export we are making cloth expensive for our own country people. 2) right from inner wear to Saree and from socks to shirts every product involves some percentage of cotton even small things like towels and handkerchief involves cotton. and it has been seen that there is increase of 30% to 40% in last 2 months. 3)the rates have not come to a stable position yet, there will be more increase of 10% to 20% of rates in coming month. 4)diwali is approaching its a fact that this inflation in cloth industry will make a hole in the pocket of common man and will turn the sweet diwali in sour. 5)some officials are eager to increase the export to china and other countries and if this happens then certainly the inflation will b at its peak. I request u to pls look in to the matter and give us the correct news on the info supplied above. thanking you . yours faith fully sanju.

  • kunte- 10 years ago

    i have a news @ yeshvantrao open university pl contact me on 9673009012