Kunjan Verma, Associate Creative Director, Crayons advertising

“Every day and every moment we fight war to claim consumer's mind space, only we don't use swords but words…”

Ask Kunjan Verma, Associate Creative Director, Crayons advertising of why he opted for advertising even though after changing various gears during his career including, photography, choreography, scripting & directing stage plays and even conducting fashion shows. Pat comes the reply as he gushes, “I have always romanced storytelling and telling stories in 30 seconds which also requires the audience to buy something or react in a certain way was a challenge too good to resist. Hence, I realised advertising was my cup of tea!”  Well said, but isn't the process of churning out brains every time for a new campaign a bit tedious?  This 34 year old has replies to that also as he avers further, “I have nurtured the nasty habit of sitting and observing people, like what they love, what they hate, what makes them happy and what makes them trip. Gradually, I found that people's psyche is the most interesting subject, but at the same time found psychology too boring. Hence started using this lame habit of watching and observing people to influence them as it helped me a lot in devising communication in the lingo people understand.”

A Science Graduate with Post Graduate Diploma in Advertising & Communication Management, Kunjan set the ball rolling with his work for Congress in the General elections in 2009. Over there, he devised the whole print, outdoor and digital communication solution for the brand building of the party that made the (AICC) to win with a clean sweep.  Besides this, his credentials for the Incredible India 2009 Campaign for Domestic and International Markets have also won him loads of accolades.

Before joining Crayons he has worked for agencies like Goldmine and Rashtriya et al and have simultaneously also been involved in several prestigious creative consultancy projects. Interestingly Kunjan's inclination towards his first love (story telling!) has been since beginning only. As he has penned down several short stories and have even written and directed many short films in the past.

A well articulated personnel in nature, Kunjan just in ten years of his career has worked on several clients including Kohinoor Basmati Rice, Fortis Hospitals, All India CONGRESS, Revlon (Man), Hitachi, Hero Mindmine, Nasscom, Kajaria Tiles, Bang & Olufsen, Citifinancial, Indian Railway, India Post, MMTC, Casio, Birla Yamaha, UTI Mutual Fund, Citibank, ONGC, Powergrid, DOEACC, IndianOil, LIC Housing and LIC Mutual Fund etc. Little wonder, today, his job responsibilities at Crayons consists of not just creative duties but also managing, streamlining and enhancing the department's creative output in line with the brand's requirement. Like he was the brain behind the launch of Casio watches in India and the foray of General Insurance player- IFFFCO-TOKIO into the rural markets.

And even after spending almost a decade in the field of advertising Kunjan's urge to do creatively stimulating work has not faded. As he exclaims fondly, “People change and so do their behaviour. It takes a lot to gauge and analyze it and then influence them, but it's addictive. As it gives one a feeling of being alive! And advertising has fueled my thirst for knowing about things”…  And yes, the man of words has a future endeavour also- to start his production house that funds and helps new story tellers to stand on their on. In short change the world!

Rise n shine all you stars. Write to us at RisingStar@BestMediaInfo.com if you are the shining star, and we shall spread the word far, quite far…

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