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campaign idea

Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts

Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts

By Shreya Negi

Oct 31, 2022 10:13 IST logo

10 Min read

In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change

In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change

By Shreya Negi

Oct 19, 2022 09:43 IST logo

8 Min read

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