New Delhi: Zee Studios, under the leadership of Umesh Bansal, has appointed Pragati Deshmukh as the Head of Content across verticals.
Deshmukh previously played a key role at Zee5, where she spearheaded multiple shows.
In her new role, Deshmukh stated, "I am honoured to join Zee studios at such a pivotal time. As content custodians, we have the power and responsibility to deliver compelling, engaging, and impactful content to our audience. I will ensure that all our projects, the largest productions to our smallest endeavours are story driven and character focused. Zee Studios has been a leader in the business of storytelling, and I am excited to build on that legacy."