Zee Marathi does brand integration for Hyundai Exter in Zee Chitra Gaurav Awards

The Zee Chitra Gaurav Awards, an annual event hosted by the Zee Marathi, celebrates excellence in both artistic and technical aspects of the Marathi-language film industry in India. 

This year, Hyundai, with their latest offering Exter, joined as a co-sponsor for the Zee Chitra Gaurav Awards for the first time.

During the event, Tarun Garg, the Chief Operating Officer of Hyundai Motors India, felicitated Deputy Chief Minister of Maharashtra, Ajit Pawar. 

Marathi actor Siddarth Jadhav delivered a performance with Hyundai Exter.

Additionally, key personalities from Zee Marathi partnered with Hyundai for the engaging 'Aapli Manasa, Aapli Car' contest, which extended to various Hyundai showrooms across Maharashtra.

Ashish Sehgal, Chief Growth Officer, Ad Revenue, Zee Entertainment Enterprises, said, “We are thrilled to partner with Hyundai Motors in this curated 360-degree promotional campaign, leveraging the massive reach and popularity of our shows and characters. Zee Marathi has deep-rooted connections with people across Maharashtra and this campaign ably synergizes the brand values of Hyundai and Zee to create everlasting bonds with the audiences. Looking forward to creating more such memorable experiences for our consumers and wishing superlative business outcomes for Hyundai, as we grow together.

Amit Shah, Chief Cluster Officer, North, West and Premium Channel at Zee Entertainment Enterprises, said, “The collaboration with Hyundai for the Zee Chitra Gaurav Awards has been a resounding success, showcasing the perfect blend of creativity and innovation in the entertainment industry. The positive feedback highlights the productive outcome of this partnership, indicating a successful and mutually beneficial relationship between the two entities.”

VR Hema, Chief Channel Officer at Zee Marathi shared, “Each year, Zee Chitra Gaurav flourishes with exceptional content and unwavering industry support. Our continuous improvement is fuelled by sponsors who amplify our event's reach and impact. Collaborating with Hyundai Motor this year posed unique challenges, but our extensive teamwork ensured a memorable experience. We eagerly anticipate more such partnerships to elevate our content and meet brand objectives for our clients.”