Zee Business and Choice Broking host ‘Bharose Ki Choice’ event in Ahmedabad

New Delhi: Zee Business and Choice Broking executed  ‘Bharose Ki Choice’ event in Ahmedabad, designed to revolutionise financial literacy and investment confidence across India. 

Bringing together financial experts, industry leaders, and an audience eager to take charge of their financial futures, the on-ground event highlighted strategies for wealth creation while fostering trust and empowerment in financial decision-making.

The event was headlined by speakers, including Anil Singhvi, Managing Editor of Zee Business; Kamal Poddar, Managing Director of Choice International; and investment strategist Madhusudan Kela. 

Their insights also highlighted an actionable approach towards building wealth and navigating the complexities of financial markets.

The ‘Bharose Ki Choice on-ground event also featured an engaging investor education session moderated by Saurabh Manchanda, focusing on the theme ‘How Individuals Can Create Wealth’. Experts delved into the importance of disciplined investments, strategies for managing market volatility, and leveraging equity as a critical asset class.

Anil Singhvi, Managing Editor of Zee Business, said, “Financial empowerment is the key to securing a better future. Through ‘Bharose Ki Choice,’ we aim to provide the right guidance and resources for individuals to navigate the complexities of investments. This initiative is a testament to our commitment at Zee Business to spread financial literacy and help people achieve their goals through informed investment choices.”

At the heart of the campaign was the introduction of Choice FinX, an innovative app by Choice Broking that simplifies investing. The app provides access to stocks, mutual funds, IPOs, and other financial products, all supported by research and personalised guidance. 

Kamal Poddar said, “Choice FinX App is crafted to make investments simple, accessible, and trustworthy. With our digital platform and extensive network of 170+ branches, we aim to empower individuals from every corner of the country to invest wisely and achieve their financial aspirations.”  

Karan Abhishek Singh, CEO of Zee Media Corporation, stated, “At Zee Media, we take pride in initiating programs that resonate with the aspirations of our audiences. ‘Bharose Ki Choice’ embodies our commitment to fostering financial empowerment through trust, discipline, and education. This campaign is a step toward building a more financially inclusive and confident India.”