World Television Day: Tata Play ad film highlights the power of TV in uniting Indians

New Delhi: Tata Play released its new World Television Day campaign celebrating the vigour it holds to transcend bridges and connect hearts and minds through shared stories and experiences. 

Conceptualised and crafted by HumourMe, the ad film captures the essence of television as a bridge connecting people from diverse walks of life. 

Portraying a powerful message of ‘No matter how different all of us may be, TV unites us all together’, Tata Play uses this campaign to depict the contrasting worlds of individuals as a heartwarming ode to the way television unites people. 

The plot opens up with multiple characters from different walks of life appearing on the screen brought together to unveil the unexpected. The narrative then captures how these different characters, initially clashing and judging each other over their stark differences, come to discover surprising moments of camaraderie and common ground, standing unified by the power of television.

The film: