Sony Sports Ten 4 HD to rebrand as Ten 4 Telugu, SD as Ten 4 Tamil from July 10

New Delhi: Sony Sports Network will enhance its sports channel portfolio by launching dedicated Tamil and Telugu channels on July 10, 2025. 

Sony Sports Ten 4 HD will be rebranded as Sony Sports Ten 4 Telugu, and the SD feed will become Sony Sports Ten 4 Tamil. 

Sony Sports Ten 3 will be renamed Sony Sports Ten 3 Hindi HD and SD, totalling four rebranded channels.

This initiative highlights Sony’s focus on regional accessibility in India. Industry sources suggest a Kannada feed is planned for later this year, further expanding its regional reach.

Sony Sports Network holds a comprehensive portfolio of sports rights across cricket, football, tennis, and diverse global events.

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, said,“The launch of Sony Sports Ten 4 Tamil and Sony Sports Ten 4 Telugu is our endeavour to provide localized content on dedicated Tamil and Telugu sports channels that make it easier than ever for fans to enjoy their favourite sporting moments in the language of their choice. This launch is about creating a seamless viewing experience and building a stronger emotional connection with our audiences in the regional markets. We aim to bring premium sports content closer to home and deliver the joy of live sports in a way that feels personal and relevant.”

This timely development comes ahead of a blockbuster sports calendar that includes two of the biggest cricket properties, the ongoing India tour of England series, the Asia Cup, along with the Ultimate Fighting Championship (UFC), UEFA Champions League and more.