Round up of Star Sports’ initiatives during IPL 2024

New Delhi: Star Sports believes that the 17th edition of the IPL resulted in its social media platforms to have a surge in engagement, witnessing 300% growth compared to 2023 edition. 

Anchored by the Star Cast of Experts, Star Sports Believe Ambassadors and more than 2000 creators from Star Sports Creator Network, Star Sports had woven together a myriad of initiatives during the 17th edition of IPL. 

Vikarm Passi, Head – Marketing, Star Sports Network, said, “We are ecstatic by the overwhelming response from fans across the nation during this IPL season. The incredible growth in engagement on our social media platforms and the widespread reach we achieved is a testament to the passion and love of fans and viewers that unites us all. Our dedicated efforts to create a vibrant and immersive fan experience, have truly brought the spirit of IPL to life. We remain committed to enhancing digital engagement and delivering unparalleled experiences to our fans and viewers.”

Starting with 'Star Nahi Far,’ the broadcaster provided an opportunity for fans to meet their favourite IPL players and legends up close and personal. 

Star Sports Believe Ambassadors included Rishabh Pant, Hardik Pandya, Shreyas Iyer, Ruturaj Gaikwad, Sanju Samson, Steve Smith and Stuart Broad among others.

Speaking on the ‘Star Nahi Far’ initiative, Pant said, “Meeting fans through Star Sports' wonderful 'Star Nahi Far' initiative was an incredibly humbling experience for me. Their unwavering support and heartfelt wishes during the tough times touched me. I had a fantastic time interacting with everyone and playing gully cricket, which brought back so many cherished memories. The love and encouragement from the fans have fueled my determination, and I can't wait to give my best for the country."

In another initiative, Star Sports’ “Dream Job” offered aspiring creators to be the next face on Star Sports for the ICC T20 World Cup 2024. This was an eight-week challenge during IPL 2024, around key narratives of the on-going season. Soumi Dey Sarkar, a national-level athlete in powerlifting and a runner, had bagged the Star Sports ‘Dream Job’ following a selection drive during the Tata IPL 2024.

Star Sports also collaborated with over 100 influencers across India throughout the season. There was a match organised between creators and former cricketers under the banner of “Ajab Gajab T20 Challenge.” The match featured influencers like Dharna, Abhishek Malhan, Aakash Gupta, and Viraj Ghelani playing alongside Steve Smith, Irfan Pathan, Harbhajan Singh, and Ambati Rayudu. Partnerships with creators like CarryMinati and Madan Gowri was also initiated. 

Speaking about his association with Star Sports for the Tata IPL 2024, CarryMinati said, “Working with Star Sports on the TataIPL 2024 was a special experience for me. It gave me the opportunity to showcase a different side of the tournament. Working alongside cricket legends and hearing their insights was truly memorable.”

The brand also reported that their initiative titled ‘Incredible Premier League School Quiz’ attracted 2.1 lakh participants from over 17,000 schools. 

The broadcaster has also closely worked with multiple platforms such as Meta, YouTube, Glance and Josh among others.