PVR Inox Restructures its Rs 600-crore media business

New Delhi: Cinema exhibitor PVR Inox on Monday announced the restructuring of its 600 crore media business, with a renewed focus on deepening market connections and driving growth across the country. 

Under the leadership of its Chief Sales Officer Shalu Sabharwal, PVR Inox is making strategic changes to bolster its media business by leveraging a team of industry experts who will take charge of business development across India. 

The newly revamped structure will see the regional heads namely Gaurav Shukla, Sharda Ganti, Rajesh Makhija and Shalini Marianathan spearheading efforts in their respective markets, working alongside new appointees in leadership roles such as Saurabh Bhambri and Traptika Chauhan, who bring fresh insights from their experience at Paytm.

Commenting on the announcement, Gautam Dutta, CEO - Revenue & Operations, PVR INOX,  said, “We are confident that with Shalu’s leadership, our media business is set to reach new heights. Her extensive experience and strategic vision make her the ideal leader to guide this transformation. By bringing in industry experts and focusing on key areas like data-driven decision-making and sponsorship opportunities, we are positioning PVR INOX as a dominant force in the media business.”

Sabharwal said, “Our focus is on building impactful partnerships that drive meaningful engagement between brands and audiences. By combining fresh talent, strategic planning, and a commitment to innovation, we aim to set new benchmarks in the media business and solidify PVR INOX as the go-to platform for transformative brand experiences.”

With an emphasis on deeper data planning, the company plans to leverage advanced data analytics to make more informed decisions and improve operational efficiency. Additionally, PVR INOX is looking to outsource key markets to skilled candidates, which will help expand their reach and impact. 

The company is also putting a greater emphasis on both online and offline media platforms to ensure maximum visibility for its brand and clients. 

Furthermore, a focused approach on sponsorships and naming rights will open new avenues for monetization, allowing PVR Inox to tap into lucrative opportunities and create long-term partnerships.