News18 launches OOH campaign in GroupM offices

Delhi: News18 Network has launched a campaign, wherein an interactive experience was set up at GroupM to create a buzz around News18’s election coverage.    

As part of the campaign, employees of GroupM saw the branded screen as just some OOH media deployment at their office. The screen came alive and the News18 anchor’s picture on display started to speak.    

Through the screen, News18 anchors - Zakka Jacob, Managing Editor, CNN-News18, Rahul Shivshankar, Consulting editor, Network18 and Rubika Liyaquat, Consulting Editor, News18 India interacted with people who sat around or passed by the screen at the GroupM office.