News Nation buys DD Freedish slot for Rs 8.2 crore in Round 5
Earlier, TV Today won a slot each for Aaj Tak and Good News Today for Rs 8.1 crore and Rs 8.15 crore, respectively. The fifth round is reserved for Hindi news channels under Bucket C with a base price of Rs 8 crore
New Delhi: News Nation emerged as the third successful bidder in Round 5 of the DD Freedish e-auctions on Friday. The channel acquired a slot for Rs 8.2 crore.
Last year, News Nation spent Rs 17.6 crore.
Earlier, TV Today bought the second slot for Good News Today for Rs 8.15 crore on Friday. Last year, GNT was the lowest bidder among Hindi news channels at Rs 16.35 crore.
Its sister channel Aaj Tak became the first successful bidder for Rs 8.1 crore. The base price for this round is Rs 8 crore.
The channel had spent Rs 18.85 crore in 2024, thus saving Rs 10.75 crore over the last year's price.
The Hindi news channels bidding in the first round on Wednesday coughed up between Rs 13.4 crore to Rs 14.35 crore.
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