Netflix to consider free, ad-supported plan in select Asian and European markets

New Delhi: Netflix is considering a shift in its subscription model by introducing a free, ad-supported plan in selected markets across Asia and Europe, according to media reports. 

This move aims to attract a wider audience to Netflix's vast content library without a subscription fee.

The initiative targets regions where free, ad-supported TV networks are prevalent, aiming to enhance Netflix's competitiveness against local offerings.

Introducing a free plan is expected to significantly increase viewership, leading to higher ad revenue for Netflix. 

Concurrently, reports suggest that Netflix is developing its own advertising technology platform, scheduled for launch by the end of 2025, which promises advanced tools for ad purchasing, analytics, and campaign measurement.

This expansion of the ad-supported tier comes amid fierce competition in the streaming industry, with companies increasingly bundling services to retain subscribers. 

Media reports claim that Netflix plans to collaborate with tech giants like Trade Desk, Google, and Magnite, as well as Microsoft, to streamline automated ad buying processes.