Delhi: National Geographic in India, with a mission to ignite hope and change among viewers and the wider public, celebrated Earth Day with the third season of its Earth Day initiative, ‘One for Change.’
The brand initiative advocated for positive environmental impact through small individual actions, highlighting how just one small act by everyone can have an enormous impact. This season, National Geographic India, presented five narratives emphasising the need for change in lives from the animal kingdom’s perspective.
The films hope to encourage viewers to bring about a change in their daily lives, by shedding light on wildlife species’ struggles against deforestation, climate change, plastic pollution, water scarcity and air pollution. Each video raises awareness about global issues, such as the amount of plastic in our oceans, the loss of forests, the melting of ice, droughts and the deteriorating air quality around the world.
Gaurav Banerjee, Head - Content, Disney+ Hotstar and HSM Entertainment Network, Disney Star, said, “At National Geographic, our 136-year rich legacy of authentic and powerful storytelling has been captivating the audience, inspiring them to care about the world in new ways. In season 3 of the ‘One for Change’ initiative, we present a fresh viewpoint, offering insights through the eyes of wildlife as we witness the rapid destruction of their habitats. We're also empowering individuals with actionable tips to lead conscious lives, driving positive change one step at a time. This Earth Day, we're shedding light on the stark realities we face and how each of us can contribute to a brighter future for our planet.”