India Today Group leverages AI to translate PM’s Interview in six different languages

Delhi: India Today Group utilised AI to translate PM Narendra Modi’s interview to the network into six diverse languages – Marathi, Punjabi, Bangla, Bhojpuri, English and Odia.

The AI step comes in a week when the PM gave three separate interviews to the network.

The company revealed that the interview hashtag #SabseSolidModiInterview surged to the top spot on X’s (Formerly Twitter) trending list.

The interview attracted 1.16 lakh peak concurrent viewers on YouTube Live.

The PM’s interview reached over 1 million actions on social media platforms such as Facebook, Instagram, and Twitter from May 16-19 (Source: Comscore Social). 

Additionally, the interview accumulated more than 30 million video views and reels plays across YouTube, Facebook, X, and Instagram within the same period (Source: Comscore Social and Instagram). 

In an exclusive interview with a panel of star network anchors and editors Rahul Kanwal, Sudhir Chaudhary, Sweta Singh, and Anjana Om Kashyap, Prime Minister Modi expressed his readiness to lead the country for another term.

The Prime Minister shed light on his perspectives regarding the absence of a global news channel originating from India. He remarked, "If more global TV channels like AajTak are created, I would be the first one to applaud. It's surprising that even after 75 years of independence, not one global news channel from our country has emerged."

Making a special mention about the India Today group, the Prime Minister said, "I expect that AajTak and its editors are able to study and showcase the real extent of elections." 

As the elections draw to a close, the PM revealed his favourite moment in the current cycle — record voting in the Kashmir Valley, a trend he sees as springing from the abrogation of Article 370 in 2019.

https://www.instagram.com/reel/C7dUf8Tq2hr/?igsh=bnVzYmtlNGZzZnN2