Glance and Star Sports bring fans closer to cricket idols with ‘Star Nahi Far’

Delhi: Star Sports and Glance has unveiled that more than 50 million cricket enthusiasts nationwide actively participated in Star Sports’ ‘Star Nahi Far’ contest on Glance Smart Lock Screen, making it the biggest contest conducted on the platform. 

The contest commenced in February as part of Star Sports’ flagship campaign leading up to the just concluded T20 season. It attracted participants from over 1,450 cities and towns across the country.  

 

The contest involved participants answering questions related to Indian and international cricketers, both on the Glance Smart Lock Screen and during match broadcasts on Star Sports. Participating consistently in the quizzes and providing correct answers were essential factors for winning. Notably, a winner from New Delhi participated in the contest about 3,700 times and had the opportunity to meet her favourite star, Rishabh Pant.

Bikash Chowdhury, Chief Marketing Officer, Glance, said, “It has been our constant endeavour to provide immersive, impactful experiences on Glance Smart Lock Screen. Partnering with Star Sports has driven unprecedented engagement, connecting fans to their idols, and providing premium access. We are delighted with the contest's success, adding to the cricketing fervour nationwide, and thank Star Sports for their continued support.”   

 

Vikram Passi, Head of Marketing, Star Sports, said, “Star Sports’ endeavour always has been to bring fans closer to the game. ‘Star Nahi Far’ is one such initiative that brings the sporting stars closer to their biggest stakeholders in Indian cricket- the fans. To deliver unprecedented reach & ease of participation we joined hands with Glance, to deliver one of the biggest fan activations this country has seen. The virtuous flywheel of engagement created by TV; digital & on ground activation created money can't buy experiences for fans.” 

 

The ‘Star Nahi Far’ contest marks the latest collaboration between Star Sports and Glance, following a series of partnerships such as the ‘We for Virat’ Contest during the World Cup 2023 and the Pro Kabaddi League.