DD Freedish e-auction LIVE: India TV, TV9 Bharatvarsh win slots for Rs 8.25 crore in Round 5

New Delhi: The 7th annual e-auctions for DD Freedish concluded on Friday with the final two successful bidders -- India TV and TV9 Bharatvarsh -- winning a slot each for Rs 8.25 crore. 

Earlier, News24 emerged as the fourth successful bidder for Rs 8.25 crore.

News Nation acquired a slot for Rs 8.2 crore. 

TV Today bought the second slot for Good News Today for Rs 8.15 crore.

Its sister channel Aaj Tak became the first successful bidder for Rs 8.1 crore.

The base price for this round was Rs 8 crore. 

The Hindi news channels bidding in the first round on Wednesday coughed up between Rs 13.4 crore to Rs 14.35 crore.

Successful bidders from the news genre:

Also read: Prices set to fall further for Hindi news channels

Soon after the e-auctions resumed for the fifth day on Friday, Dangal TV secured the last slot in Round 2 for Rs 16.35 crore on Friday. This is the first time under the new methodology when there was no player from the other genre jumped their respective Buckets. 

As a result, the first slot in Round 3 was sold at the base price to B4U Movies. The channel secured a slot for Rs 13 crore.

At the base price of Rs 13 crore reserved for Movie channels under Bucket A, eight slots were sold between Rs 13 crore to Rs 13.35 crore in Round 3.

Round 4 for Bucket B saw Show Box and Unique TV buying a slot each for Rs 11.05 crore. Filmchi secured a slot under this category for Rs 11.15 crore.

There were only four players participating in the e-auctions in Round 4.

Earlier on Thursday, the second round saw Manoranjan TV picking the first slot for Rs 16.65 crore in Bucket A+, thus paying only a 4% premium over the base price of Rs 16 crore.

The Q was the second successful bidder in this round for Rs 16.4 crore, paying only a 2.5% premium over the base price.

Shemaroo bought two slots for Shemaroo TV and Shemaroo Umang in Round 2 for Rs 16.35 crore each.

Nazara was the fifth successful bidder in Round 2 for Rs 16.3 crore.

Watch this space as we bring you the fastest and most accurate updates on high-stake e-auctions for the news genre.

In the meantime, read the following articles: 

Will news channels’ DD Freedish bids reflect market realities this year?

DD Freedish e-auction: Separate slots for regional languages; Hindi news pricing to correct

Feb 14, 2025 17:34 IST
India TV, TV9 Bharatvarsh win final slots for Rs 8.25 crore
With this, the 7th annual e-auctions for DD Freedish concluded on Friday.



Feb 14, 2025 16:57 IST
News24 is fourth successful bidder in Round 5 at Rs 8.25 crore
Last year, the channel has spent Rs 17.85 crore.



Feb 14, 2025 16:55 IST
News Nation secures a DD Freedish slot for Rs 8.2 crore
Last year, the channel had spent Rs 17.6 crore.



Feb 14, 2025 16:07 IST
Good News Today gets a slot for Rs 8.15 crore
Earlier, its sister channel Aaj Tak bought the slot for Rs 8.1 crore.



Feb 14, 2025 16:06 IST
Aaj Tak wins first slot in Round 5 for Rs 8.1 crore
The base price for Round 5 is Rs 8 crore.



Feb 14, 2025 14:37 IST
Six news channels await e-auctions to move to Round 5
Round 5 is reserved for the Hindi news genre under Bucket C. The base price for this round is Rs 8 crore. The channels awaiting this round are -- Aaj Tak, India TV, TV9 Bharatvarsh, Good News Today, News 24 and News Nation.



Feb 14, 2025 14:30 IST
Round 4 for Bucket B begins; Show Box buys first slot for Rs 11.05 crore
This round is reserved for Music, Sports and Bhojpuri channels. There are four players bidding in this round at the base price of Rs 11 crore.



Feb 14, 2025 14:28 IST
Round 3 for Bucket A sees eight successful bidders
At the base price of Rs 13 crore reserved for Movie channels under Bucket A, eight slots were sold between Rs 13 crore to Rs 13.35 crore.



Feb 14, 2025 11:51 IST
First slot in Round 3 sold at base price to B4U Movies
The second slot was sold at Rs 13.15 crore.



Feb 14, 2025 11:48 IST
Dangal TV buys last slot for Round 2 for Rs 16.35 crore
The ongoing e-auctions for DD Freedish slots saw Dangal TV winning the last slot in Round 2 for Rs 16.35 crore. This is the first time under the new methodology when there was no player from the other genre jumped their respective Buckets. 



Feb 13, 2025 18:53 IST
Shemaroo Umang secures a slot for Rs 16.35 crore
Shemaroo Umang was the fourth successful bidder in Round 2 for Rs 16.35 crore.



Feb 13, 2025 18:10 IST
Shemaroo TV buys third slot in Round 2 for Rs 16.35 crore



Feb 13, 2025 17:45 IST
The Q wins second slot in Round 2 for Rs 16.4 crore
The Q was the second successful bidder in the second round of DD Freedish e-auctions for Rs 16.4 crore, paying only a 2.5% premium over the base price.



Feb 13, 2025 17:15 IST
Manoranjan TV picks first slot in Round 2 for Bucket A+ for Rs 16.65 crore
The second round of e-auctions for DD Freedish saw Manoranjan TV picking the first slot for Rs 16.65 crore in Bucket A+. The reserve price for Round 2 is Rs 16 crore, thus paying only 4% premium over the base price.



Feb 13, 2025 17:04 IST
Only one player in Bucket R1
In the first round of e-auctions for Bucket R1, there was only one bidder after two players were disqualified.



Feb 13, 2025 11:49 IST
Bucket B winners of the first round
1. B4U Bhojpuri
2. Mastiii
3. B4U Music
4. Chumbak
5. Manoranjan
6. Zee Biskope



Feb 13, 2025 11:18 IST
Prices set to fall further for Hindi news channels
The bidding for Bucket C in the first round of DD Freedish e-auctions on Wednesday not only vindicated BestMediaInfo.com’s headlines suggesting much lower prices for the Hindi news genre but also hinted that prices will fall even further. Read more...



Feb 12, 2025 20:06 IST
Times Now Navbharat wins 6th slot in bucket C for Rs 13.4 crore
E-auctions to resume on Thursday. The window for the third day of e-auctions shut on Wednesday with Times Now Navbharat as the last successful bidder. The bidding will resume on Thursday.



Feb 12, 2025 17:55 IST
Zee News buys fifth slot for Rs 13.55 crore
Last year, Zee News was the first successful bidder in this category at Rs 18.75 crore. Following this, the Hindi news channels spent in the range of Rs 16.35 crore to Rs 18.95 crore.



Feb 12, 2025 17:36 IST
ABP News buys 4th slot in Bucket C for Rs 14 crore
As the window closes at 6 PM, the e-auction for one more slot is underway. The auctions will resume on Thursday.



Feb 12, 2025 16:38 IST
News18 India buys third slot in Bucket C for Rs 14.1 crore
Reliance Industries-owned News18 India was the third successful winner in the Bucket C for Rs 14.1 crore.



Feb 12, 2025 16:01 IST
Second slot in Bucket C sold for Rs 14.2 crore
Republic Bharat was the second successful bidder in Bucket C acquiring a slot for Rs 14.2 crore.
 
The first slot was secured by Adani Group-owned Hindi news channel NDTV India for Rs 14.35 crore.



Feb 12, 2025 15:59 IST
High bidding from Adani Group on expected lines
Industry experts are of the view that high bidding from Adani Group was on the expected lines and the next in the line could be Reliance-owned News18 India.



Feb 12, 2025 15:42 IST
NDTV India wins first slot in Bucket C for Rs 14.35 crore
The Adani Group-owned channel secured the first slot in the first round of Bucket C on the third day of the ongoing e-auctions for Rs 14.35 crore, thus setting a benchmark of about 20% less than the previous year.