Television

DD Freedish e-auction: India TV, TV9 Bharatvarsh win final slots for Rs 8.25 crore

Earlier, News24, News Nation, Aaj Tak and Good News Today bought a slot each for Rs 8.25 crore, Rs 8.2 crore, Rs 8.1 crore and Rs 8.15 crore, respectively

BestMediaInfo Bureau

14 Feb 2025 18:15 IST

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New Delhi: The 7th annual e-auctions for DD Freedish concluded on Friday with the final two successful bidders -- India TV and TV9 Bharatvarsh -- winning a slot each for Rs 8.25 crore.

Earlier, News24 emerged as the fourth successful bidder for Rs 8.25 crore.

News Nation acquired a slot for Rs 8.2 crore.

TV Today bought the second slot for Good News Today for Rs 8.15 crore.

Its sister channel Aaj Tak became the first successful bidder for Rs 8.1 crore.

The base price for this round was Rs 8 crore.

The Hindi news channels bidding in the first round on Wednesday coughed up between Rs 13.4 crore to Rs 14.35 crore.

Successful bidders from the news genre:

Channels	Bidding Price (2025-26) - (Rs in crore)	Bidding Price (2024-24) - (Rs in crore)	Bidding Price (2023-24) - (Rs in crore)
News18 India	14.1	18.95	19.55
ABP News	14	18.95	17.10
Aaj Tak	8.1	18.85	15.10
Zee News	13.55	18.75	15.50
NDTV India	14.35	18.75	16.55
Republic Bharat	14.2	18	16.55
News24	8.25	17.85	N/A
India TV		17.50	18.65
Good News Today	8.15	16.35	17.90
TV9 Bharatvarsh		16.85	14.55
Times Now Navbharat	13.4	17.1	15.35
News Nation	8.2	17.6	15.05

Also read: Prices set to fall further for Hindi news channels

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