A look at Times Now and Times Now Navbharat’s marketing strategy ahead of counting day

New Delhi: From partnerships with Zomato and MovieMax to activations at media agencies and for the US viewers, Times Now and Times Now Navbharat have upped their ante in terms of programming and marketing as the anticipation for the Lok Sabha Election results culminates on Counting Day.

Times Now and Times Now Navbharat have introduced two new Studios, featuring interactive and big data display screens, AI-led technology to consolidate reporter and audience feedback live, advanced 3D graphics, real-time data analysis and data crunching, high-depth immersive graphics, experiential integrative technology, and interactive news.

To maximise reach and engagement, the Network has collaborated with Zomato, where users will get real-time poll updates from Times Now Navbharat while they wait for their orders to be delivered.

Times Now Navbharat has partnered with movie theatre, MovieMax across Maharashtra, Rajasthan, Punjab, Telangana, and Delhi broadcasting live election updates and providing comprehensive coverage on Counting Day.

Times Network has also created ‘Chunaav Charcha Corners’ across media agencies in Delhi, Mumbai, and Bangalore. “Through live screenings and interactive sessions on Counting Day, this initiative aims to engage audiences in meaningful conversations about the elections,” said the network.

Times Network has curated a series of on-ground activities engaging the Indian diaspora in the US. Drawing attention to Counting Day, a special display van travelled from New York City to New Jersey communicating highlights of the programming led by Times Now’s anchors and culminating in a carnival at New Jersey’s biggest desi market area.

The Network has rolled out a marketing campaign across Out-of-Home (OOH), print ads in National dailies, tie-ups with radio stations, and digital screens at airports across India.