Association of Indian Magazines to organise 13th Indian Magazine Congress

Delhi: Association of Indian Magazines (AIM), is all set to organise the 13th edition of its flagship event, the Indian  Magazine Congress (IMC) on May 3 at Taj Santacruz, Mumbai. 

The Congress has been an annual affair since 2006, one that brings together the entire magazine publishing  fraternity including editors, publishers, digital heads of media houses, policy makers, media  owners, marketers, media planners, as well as researchers and industry analysts.

This year’s Congress theme is how “Magazine Publishers in India are Innovating for Building New Revenue Streams.”

Speaking on the Congress, Anant Nath, President of AIM and Executive Publisher of Delhi Press remarked,  "In the digital age, marred by information overload and cluttered digital spaces, the need for highly engaged  and involved communities is ever more important. Magazine brands nurture spaces for readers to break away  from this clutter, allowing them to find solace and comfort in a manner that is aligned with their interests and  with like-minded peers. Magazines have therefore innovated new ways of monetizing their rich content and  the highly engaged and invested audiences, and the IMC will throw light on these evolving paradigms". 

He further said, "The Congress will cover new breakthroughs in subscriptions marketing, distribution logistics,  partnerships with e-commerce platforms, new IPs from magazine content, emerging models of branded  content solutions, product management innovations, and the increasing use of tech and AI in content  development.”

The conference will have a daylong programming on following themes: 

• Subscriptions and New partner alliance 

• Leveraging e-commerce for subscription growth 

• Editorial credibility and robustness at the heart of new publishing models

• Building new IPs on magazine content 

• New paradigms in branded content 

• Creators as collaborators for engaging content solutions 

• Product management innovations for digital age 

• Magazines nurturing and monetising niche reader communities