Big FM launches second season of ‘Sutta Chhod De Na Yaar’ on World No Tobacco Day

Delhi: Big FM brought back the second season of 'Sutta Chhod De Na Yaar' on World No Tobacco Day, May 31. This initiative aimed to raise awareness about the risks and hazards of smoking and tobacco use. 

Over four weeks, the campaign featured a multifaceted approach encompassing radio broadcasts, celebrity endorsements, expert insights and digital engagement to encourage positive behaviour change. It also featured the reality show called Quitsvilla, to inspire participants to quit smoking. 

Led by Mumbai RJs- RJ Vrajesh, RJ Rani, RJ Abhilash and RJ Dilip, the campaign's first week focused on awareness and registrations. The second week highlighted stories from listeners and celebrities like Yuvraj Singh, Vikrant Massey and Manoj Bajpayee. Health experts and quit-smoking specialists provided valuable insights during the third week. 

The last week of the campaign featured live updates from "Quitsvilla," a 48-hour immersive monitoring session at Della Resorts in Lonavala. Participants shared their stories alongwith performances by rapper Akhil Dighe aka Hellac, comedians Vanshika and Jay Verma, yoga sessions by Shruti Kukreti, sound healing by Mariko, habit coaching by Ashdin Doctor, reverse singing by Madhu Lakhotia and Zumba dancing by Micky. Celebrities like Sanvikaa and Saad Bilgrami from Panchayat season 3 were also in attendance. 

Sharing his thoughts, Sunil Kumaran, COO, BIG FM, said, “Despite health hazards, smoking is prevalent amidst people due to cultural acceptance. With its normalization, the increased health risks highlight the need for change. The first season of ‘Sutta Chhod De Na Yaar’ successfully educated the masses and ensured the message resonated with them. Building on BIG FM's commitment to promoting impactful initiatives, this year we aimed to elevate the awareness wave. Through our engaging activities and focused communication, we have effectively inspired our listeners to embrace a healthier, smoke-free future. “

Sutta Chhod De Na Yaar Season 2 was sponsored by the Life Insurance Corporation of India and Zuno General Insurance.