Zoo Media and DCMN partner for marketing solutions

New Delhi: Zoo Media, an Indian agency network and international agency DCMN have partnered. 

“Traditional and digital marketing have often operated in silos, and our partnership with DCMN is set to change that. By integrating the widespread reach of television with the efficacy of digital platforms, we are in a unique position to challenge mainline agencies and offer brands a cohesive and comprehensive marketing strategy,” emphasised Suveer Bajaj, Co-Founder of Zoo Media Network. “I am confident that this strategic approach will drive significant results and set a new standard in the Indian marketing landscape.”

DCMN’s technology, featuring tools for measuring the impact of offline campaigns at a CPX level, media buying, campaign optimization, and real-time reporting, will now be accessible to Zoo Media’s client base across the Indian subcontinent. 

“We are quite excited about our partnership with Zoo Media,” stated Bindu Balakrishnan, Country Head India at DCMN. “After 8 years of operations in India, mainly focussed on Offline media, we are looking at expanding our capabilities and offerings.  In Zoo, we have found a partner that shares our DNA and core values. Combining Zoo's immense experience and specialized tools in digital marketing with DCMN's data-driven approach, experience  and advanced tracking tools for offline media, we form a powerful team. Together, we can devise cohesive strategies that help brands scale to the next level in a transparent, ROI-driven way.”

Talking about the partnership, Bajaj added, “Zoo's global growth objective is to expand into North America, Europe, The Middle East and South East Asia; and this partnership is aligned with our goals. By establishing a strategic presence in Europe, we're laying the groundwork for broader expansion.  I firmly believe that the success of this collaboration will lay the groundwork for future alliances across the globe.”