Brand experience company White launches content solutions division White Label

Delhi: White, the brand experiences company, has announced a partnership with Rohit Tugnait, former Commercial Director of Vice Media Group. It has unveiled its latest venture, the "White Label" division to start a new content solution division with the company.

The arm will serve clientele with operations spanning across Delhi, Mumbai, and Bangalore, which is where White is operational currently. 

Tugnait has an experience of over 22 years across media platforms such as MTV, 101 India, and Vice Media. He has spearheaded IP's for media houses such as Coke Studio@MTV, MTV Unplugged, setting up Virtue (creative agency borne of Vice).

 

Expressing his enthusiasm about the partnership Tugnait, Chief Executive Officer, White Label, said, "Vishesh Sahni (Founder - White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients."

 

Speaking on the strategic partnership, Vishesh Sahni, Founder and CEO, White, said, “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label."

 

The division White Label starts operations with immediate effect. White brought on Ashwini Gadgil as Chief People Officer for the company and Liya Belliappa as General Manager to spearhead their Bangalore wing recently.