Unix India unveils new brand identity

Delhi: Unix India has unveiled its new brand identity as part of its transformation journey. The company’s new logo features a design with red becoming the key brand colour palette.

Unix’s new logo symbol is the letter 'U' intersected by a horizontal line.

Speaking on the development, Imran Kagalwala, Co Founder at Unix India, said, “After 18 years of successfully raising the technology benchmark in India, we are filled with pride. We have always believed that evolution is the key to staying relevant, and hence, with new products coming in for new-age consumers, the brand identity needed to be dynamic and relevant. The shift from subtle blue to vibrant red is designed to be modern, vibrant, and easily recognizable. The refreshed design reflects the brand’s forward-thinking approach while maintaining the core values of customer centricity, affordability, and quality.”

The revamped identity extends across all consumer touchpoints, such as products, digital platforms, and communication materials.