UMG and Universal Music Group felicitate partner brands during artist showcase

UMG for Brands felicitated three of their partners: Hyundai, Coca Cola, Pernod Ricard

BestMediaInfo Bureau
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Kartik Mohindra
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Delhi: The Universal Music Group in India recently announced big growth moves including upping of its regional leadership during the visit of Adam Granite – CEO Africa, Middle East and Africa (AMEA) - to Mumbai and the capital last week.

Chairman CEO Devraj Sanyal, along with Sanujeet Bhujabal, MD Universal Music India and South Asia and Preeti Nayyar, SVP and Business Head UMG for Brands, India and South Asia hosted two big celebrations in both cities in honour of Granite’s visit.

Badshah, Neha and Tony Kakkar, Harrdy Sandhu, Divine, Jaani, Kanika Kapoor, MC Stan, Kanishk and Kavita Seth, Dino James, Dhanda Nyoliwala, MC Square, Paradox, DG Immortals, Raga, Gulzar Cheniwala, Vilen were some of the musicians that showed up and discussed the future of an artist-centric economy to come.

UMG for Brands felicitated three of their partners: Hyundai, Coca Cola, Pernod Ricard. 

Sanyal, Chairman CEO, UMG India SA and SVP of Strategy AMEA, said, “Globally our Music and Brands business is the biggest and the most recognised because we partner with some of the smartest and most innovative CXOs in the world over and even here it’s really no different. My friends Tarun from Hyundai, Arnab from Coke and Karthik from PR are the best-in-class marketeers in their categories, willing to push the envelope every day to be better, ahead of the curve and absolutely world class and I couldn’t be more honoured to celebrate that especially in the presence of my boss and partner Adam. 

Tarun Garg, COO – Hyundai Motor India, said,  ”Hyundai Spotlight is our one-of-a-kind enabler platform, that aims to discover, incubate, and promote emerging musical talent in India. Through Hyundai Spotlight, we are connecting with the young aspirational generation of India that wants authentic brand experiences. Collaborating with UMG India has been an incredible journey, where both brands have come together to blend their passion for innovation in musical heritage. Together, Hyundai Motor India and UMG India are harmonizing technology and artistry to create unforgettable experiences for the audiences, ensuring that each interaction leaves a lasting impression. This initiative not only uplifts young artists but also enhances the overall customer experience by providing exclusive, high-quality musical content. We are glad to be associated with UMG India and we are always looking to motivate young artists to blossom and come forward to showcase their talent.”

Arnab Roy, VP, Head of Marketing India and South-west Asia – The Coca Cola Company, said, “It has been a fantastic journey with UMG on Coke Studio Bharat - our number one vehicle to build the cultural connect  in an authentic way . UMG has been helping us with powerful insights on the musical front that helped deliver super hits like Khalasi, Holi Re Rasiya amongst many other songs.”

Kartik Mohindra – CMO, Head Global Business Development -  Pernord Ricard India, said, “Boombox is a critical part of our youth outreach for Royal Stag #Liveitlarge and we’re super pleased that our partnership with UMGB has helped evolve this incredibly important property in a holistic and future forward manner setting it up for the next few years to become the most valuable and exciting music led IP, not just for India but for Bharat.”

Nayyar – Business Head and SVP, UMG for Brands, India and South Asia, said, It’s encouraging and reassuring to see our partners and our artists coming together for both of our showcase events . We thank them all for trusting us over the years with their precious brands.”