Delhi: Ubon has appointed Indian cricketer Dhruv Jurel as its latest brand ambassador. Jurel is an international Indian cricketer. He has also been a major player for the Rajasthan Royals since 2023. Ubon’s new innings with him aim towards music, youth, and fitness enthusiasts.
Regarding the partnership, Ubon Co-Founder, Lalit Arora, said, “We are immensely proud to be associated with the rising star of Indian Cricket, Dhruv Jurel. He is a youth icon and inspires Generation Z through his hard work and achievements. His dynamic persona perfectly goes with the brand-Born To Be Free. We are excited and looking forward to working with him.”
Expressing his thoughts, Jurel remarked, "Music constitutes a significant facet of my lifestyle. It aids me in regulating my thoughts, alleviating anxiety before pivotal moments in games, and facilitating relaxation. The key to maximizing enjoyment of music lies in selecting the appropriate accessory. Ubon, with its stellar audio quality and stylish designs, has become my trusted companion, perfectly aligning with my personality."
Jurel will be playing in the IPL this year, one of the most widely viewed cricket tournaments worldwide, and this association aims to enable Ubon to connect with a larger audience, presenting its products to a broad and diverse consumer demographic.
The company also announced its sponsorship with the Rajasthan Royals in IPL 2024.