Tyroo Technologies and Outbrain announce multi-year exclusive partnership

Delhi: Tyroo Technologies, an APAC based monetisation platform, and Outbrain, a leading technology platform, have signed a multi-year strategic partnership geared towards catalysing the expansion of their existing business portfolios in India. 

Bharat Arora, VP-Native Business, Tyroo, said, “Given that now we are into 2024, the imminent cookie deprecation looms ahead. Outbrain has the largest network of exclusive direct publisher relationships, with code on-page. These relationships give us the ability to help marketers build targeted campaigns based on keywords and topics to ensure their brand participates in the right conversations.”

Vishal Saini, National Sales Head, at Tyroo Technologies, said, "With a strong foothold in the Indian market and promising opportunities emerging in APAC, we are poised for further growth. Our services always extend beyond advertisers, and we're dedicated to serving publishers as well.  We are committed to foster partnerships that drive growth and establish Tyroo as a trusted ally for navigating and excelling in the dynamic digital landscape.”

This exclusive strategic partnership is directed towards India.

Shouneel Charles, Managing Director SEA and India (Channel Partnerships), Outbrain, said, “We are thrilled to build on our existing partnership with Tyroo, a company that shares our commitment to innovation and excellence. This exclusive partnership will further empower advertisers and publishers to leverage the power of Outbrain's platforms and technology and drive meaningful connections with their audiences.”