TVS Racing inks sponsorship deal with Kush Maini

Delhi: TVS Motor Company (TVSM)’s TVS Racing – India’s first factory racing team and the pioneer of the One Make Championship (OMC) in India, has announced its sponsorship deal with Kush Maini, the Formula 2 (F2) racer. 

Speaking on the collaboration, Vimal Sumbly, Head Business – Premium, TVS Motor Company expressed, "TVS Racing has consistently strived to push boundaries and redefine standards in motorsports for over four decades now. It’s been instrumental in fostering motorsports in India, with a commitment to nurture talent globally. Our efforts with honing the talents of racers like Harith Noah, Aishwarya Pissay and more, on a global stage is testament to our commitment of democratising motorsports. And our decision to sponsor Kush Maini underscores the same commitment of nurturing talent and promoting the culture of racing in India, with a keen focus on celebrating international formats including the likes of F1 and F2. As a company deeply rooted in motorsports, we are thrilled to embark on this journey with Kush and extend our support in his endeavours."

Expressing his enthusiasm for the partnership, Maini said, "It’s an honour to be supported by TVS, a company that's very prestigious in India. It has been a driving force in pushing young talent from India to the world stage. It makes me proud to see the TVS colours on my car and suit  in an elite championship like Formula 2. I am grateful for their support."

Maini, hailing from Bengaluru, India, currently races in FIA Formula 2, and is currently 5th in the championship standings after 3 rounds. He is also part of the Alpine Academy as a junior driver and Mahindra Racing as a reserve driver for Season 10 of the ABB FIA Formula E World Championship.  Maini is mentored by two time Formula 1 World Champion Mika Hakkinen.