Tata Neu appoints Abhimanyu Lal as CMO

Before this, Lal was the Chief Business Officer - Growth (Product Commerce) at Tata Digital

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Abhimanyu Lal

Abhimanyu Lal

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Delhi: Abhimanyu Lal, previously Chief Business Officer - Growth (Product Commerce) at Tata Digital since April 2023, has been appointed as Chief Marketing Officer at Tata Neu. 

Lal joined Tata Digital in 2019 as Chief Marketing Officer and Head of Operations. He has worked at Tata Strategic Management Group, eBay India,, KartRocket, and Pepperfry, where he served as Chief Product Officer and also led the homeware business and payments teams.

On May 20, Tata Digital's CEO Naveen Tahilyani revamped the executive team of the Tata Neu super app, reducing direct reports to 20 from the previous 35 under former CEO Pratik Lal. 

Other key appointments include:

  • Gaurav Motwani as Chief Product Officer
  • Hardeep Singh Guru as Chief Financial Officer
  • Anand Ramadurai as Chief Business Officer, Flights, previously head of the loyalty program
  • Aseem Sachdeva, now also Chief Business Officer, Electronics, while continuing to lead business finance for commerce

This reorganisation follows an extensive restructuring of Tata Digital's senior management initiated by Tahilyani, who assumed his role in February.