SW Network’s YouthBeat bags youth marketing mandate of Pizza Hut

Delhi: YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate of Pizza Hut. SW Network’s Delhi office will handle the account, which was secured through a multi-agency pitch.

As per the mandate, YouthBeat will be responsible for crafting content for Pizza Hut Melts and maximising its reach on campuses and beyond. They will also be spearheading a student ambassador program.

Raghav Bagai, Sociowash Co-Founder, on winning the mandate, expressed, “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimise this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of "No interruptions. Only Satisfaction"- and we want to rightly put across how crispy, cheesy, and loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.”

Commenting on the collaboration with SW Network, Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them.  Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership.”