Smytten Pulse launches Brand Track for modern marketers

New Delhi: Smytten Pulse, an AI-powered data solutions and consumer research platform, announced the launch of Brand Track. 

The tool aims to help transform the way marketers measure and monitor consumer perception, engagement, and the effectiveness of marketing strategies. 

Brands can choose audience cohorts based on filters across demographic and psychographic targeting, to tailor the research to address business requirements. They can set their tracking period, the recruitment frequency, and also launch a sub-track based on their marketing activations and media spending. 

The cross-tabulation feature aims to enable instant comparison of data across various demographic cuts, providing insights in real time. 

Swagat Sarangi, Co-Founder, Smytten, emphasised the tool’s potential, stating, “At Smytten Pulse, our mission goes beyond mere data – it's about fostering genuine connections between brands and their consumers. With a heartfelt dedication to understanding the market's needs, we've crafted a dynamic brand tracking solution that embodies agility at its core. Our aim is to empower marketeers with the tools they need to cultivate meaningful relationships and drive growth, all while gaining a deeper understanding of the diverse tapestry of consumer experiences.”

The platform also aims to offer customised research templates, enabling marketeers to design consumer surveys for concept testing, product testing, communication testing, usage and attitude studies and more, tailored to their specific business needs.