‘SMAAASH- A Unit of Fun Gateway Arena’ rebrands to Zoreko - Original Gamers

Delhi: ‘SMAAASH Fun Gateway Arena Private Limited’ has been rebranded to ‘Zoreko - Original Gamers.’

Avanish Agarwal, Consulting CMO of Zoreko, said about the new transition, “This rebranding effort is a strategic move towards aligning the brand more closely with its target audience and its core offerings. The name we have chosen, Zoreko - Original Gamers, conveys our company’s commitment and emphasis on giving our patrons an authentic and immersive gaming experience. We feel that all gamers should be able to have access to a world-class, cutting-edge gaming experience.”  

By adding ‘Original Gamers’ into the name of the company, Zoreko aims to cater to the needs and wants of hardcore gamers.