Shipway launches Converway, an e-commerce customer data automation platform

New Delhi: Shipway, the all-in-one shipping aggregator platform announced the launch of ConvertWay, a customer data and marketing automation platform tailor-made for the eCommerce sector. 

Gaurav Gupta, Co-founder of Shipway, said, “At ConvertWay, we are collecting billions of data points every month and with that data we are empowering businesses to build stronger relationships with their customers. We aim to democratize customer engagement for eCommerce by enabling all size merchants with sophisticated customer engagement tools.”

"In today's competitive eCommerce landscape, converting website traffic into paying customers is paramount," added Gupta. "ConvertWay tackles this challenge head-on, providing a comprehensive suite of tools that drive conversions and unlock significant revenue potential."

ConvertWay focuses on first-party data, which is directly collected from customers to drive marketing strategies. ConvertWay aims to democratise customer engagement for eCommerce by enabling merchants of all sizes to use customer engagement tools. 

Furthermore, ConvertWay's AI-based customer segmentation aims to empower businesses to build relationships with their customers.