Shahrukh Khan, Aryan Khan, Radico Khaitan and Nikhil Kamath launch D’YAVOL Spirits

New Delhi: Radico Khaitan, Shah Rukh Khan, Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur Nikhil Kamath have come together to launch D’YAVOL Spirits, an alcobev company.

In a statement, Radico Khaitan said that D'YAVOL Spirits is built on a shared commitment to world-class quality, iconic design, and cultural depth. 

“While Radico Khaitan remains focused on its strategy of ‘Taking India to the World’ through existing and new brands in its luxury portfolio, D’YAVOL Spirits will build internationally relevant, bottled-in-origin brands that capture the imagination of a new generation of Indian and global consumers.” 

In the coming months, D’YAVOL Spirits will begin its journey with the launch of a luxury Tequila.

Abhishek Khaitan, Managing Director, Radico Khaitan, said, “Radico Khaitan has always believed in leading the alcobev space with consumer-centric innovation. With D’YAVOL Spirits, we are entering a bold new chapter, combining our proven expertise in blending, marketing and distribution with the charm and charisma of the global icon Shah Rukh Khan, the entrepreneurial spirit of Aryan Khan and Nikhil Kamath’s disruptive and visionary outlook. This is a long-term investment into a vision that complements Radico Khaitan’s ongoing growth trajectory while opening new doors in the world of luxury spirits.”

Shah Rukh Khan added, “Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing.”

Leti Blagoeva, CEO, D’YAVOL Spirits, said, “We are thrilled to come together with a team celebrated for their expertise, thought leadership and unfailing market instincts. With D’YAVOL already known for its multi-award-winning spirits, this collaboration opens up an exciting new chapter, and we look forward to bringing our consumers even more exceptional experiences.”

Aryan Khan, Co-Founder, D’YAVOL shared, “With D’YAVOL Spirits, our ambition is to shape a brand that doesn’t just sit on a shelf but lives in culture. This partnership unlocks fresh opportunities to lead with creativity, quality, and authenticity.”

Nikhil Kamath said, "The meaning of ‘premium’ is changing – it is no longer defined by geography. Tomorrow’s best brands will be built on history, culture, and craftsmanship. That’s what excites me about D’YAVOL — an Indian brand with the intent and ability to compete anywhere in the world."

Bunty Singh, Co-Founder, D’YAVOL added, “We’ve built D’YAVOL brick by brick, with a clear focus on intent and identity. This new chapter with Radico Khaitan and Nikhil is about scaling with agility, precision, and a long-term mindset while staying true to the unique DNA of our brand.”

Radico Khaitan added, “From internationally bottled spirits to design-forward packaging and curated experiences, the brand seeks to build not just products, but a lifestyle.”