Shaastram onboards Bhumi Pednekar as brand ambassador

Delhi: Bhumi Pednekar has come on board with Shaastram Hair Oil as their brand ambassador. 

Shaastram is the flagship brand of IndiShreshtha, in which Pednekar is also a strategic investor. 

Pednekar said, "I am incredibly excited to join IndiShrestha as a strategic investor and Shaastram as the brand ambassador for their hair oil. I am a strong believer in the goodness of Ayurveda and I believe in the brand's dedication to reviving ancient Ayurvedic practices and combining them with modern technology truly resonates with my own values and beliefs. At Shaastram, the commitment to authenticity, quality, and consumer trust is evident in their products. I am proud to be a part of this journey. Together, through Shaastram hair oil we will celebrate and honor the rich heritage of Bharat while addressing the beauty and wellness needs of today and the future."

On this announcement, Varun Tejwani, Founder of IndiShreshtha, said, "We are absolutely delighted to welcome Bhumi Pednekar to the IndiShreshtha family as a strategic investor and the brand ambassador for Shaastram. Bhumi's commitment to authenticity, her deep connection to our cultural roots, and her dynamic persona align perfectly with our vision for Shaastram. This collaboration marks an exciting chapter in our journey to revolutionize personal care with products that seamlessly blend ancient wisdom and modern science. Together, we aim to offer unparalleled solutions that are not only effective and safe but also honor the rich heritage of Bharat. We look forward to an inspiring and impactful partnership with Bhumi as we continue to innovate and elevate the standards of personal care in India."