Seattle Orcas partners with Sportz Interactive as Official Digital Agency

Delhi: Seattle Orcas, the flagship Major League Cricket (MLC) franchise representing the Pacific Northwest, has partnered with Sportz Interactive (SI) as its official digital agency.

Sportz Interactive will play a role, aiming to enhance Seattle Orcas' digital presence, focusing on fan acquisition, retention, and commercialisation. The partnership aims to elevate the overall fan experience while creating interactions between the team, its supporters, and its sponsors.

In the first year of this collaboration, Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of substantial value within the Seattle Orcas' ecosystem.

"Seattle Orcas are thrilled to welcome Sportz Interactive into our family as our official digital agency,” said Sanjay Parthasarathy, a co-owner of the Seattle Orcas. “In this digital age, establishing a strong, unique and different online presence is crucial, and we believe Sportz Interactive's expertise will bring an added perspective to our engagement strategies”.

Siddharth Raman, CEO at Sportz Interactive, said, "We are excited to embark on this journey with Seattle Orcas, our first Major League Cricket team. Through this relationship, we aim to elevate the digital presence of Seattle Orcas, build a loyal fan base and create long term commercial value for the franchise.”