Seagram’s Royal Stag extends partnership with ICC as Official Supporter

Delhi: Seagram’s Royal Stag has extended its association with the International Cricket Council (ICC) for four more years, which will run until the end of 2027. This decision extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA.

This extension follows the brand’s five-year partnership with the ICC between 2018 and 2023. The association has seen multiple large-scale campaigns like #ItStartsWithYou, #InItToWinIt and #LargeHumaaraHai.

On the brand’s association with ICC, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Royal Stag has always stood by its brand philosophy of ‘Live it Large,’ inspiring people to dream large and be the creators of their own destiny. Our journey with cricket started in 2000 and since then we have only strengthened our association with the sport, creating a huge impact on cricket fans across the country. We are delighted to renew our partnership with the ICC as it enables the brand to continue delivering ‘Live It Large’ experiences to die-hard cricket fans everywhere.”

ICC Chief Commercial Officer, Anurag Dahiya, said, "The ICC is delighted to extend its partnership with Royal Stag for a further four years. I am excited for us to partner with a brand like Royal Stag, a global leader in their field, to work together on redefining the fan experience and bringing people closer to the game than ever before.”