Salesforce organises first edition of Great India Sales and Marketing Summit

Delhi: Salesforce India organised the first edition of the Great India Sales and Marketing Summit on May 24, 2024. This virtual gathering empowered attendees with invaluable insights into cutting-edge technologies such as AI and their profound impact on sales and marketing functions. Event saw over 10,000 participants.

The event aimed to highlight the importance of digital transformation and the role of AI in achieving organisational success and customer-centricity. 

Arundhati Bhattacharya, Chairperson and CEO, Salesforce India, kicked off the session by expressing gratitude to the Salesblazers and highlighted how sales and marketing drive organisational growth by engaging customers more meaningfully. 

Emphasising the need for vibrant sales and marketing teams to foster innovation, she stressed that digital transformation is the key driver towards India becoming the 3rd largest economy in the world. She also discussed how technology, coupled with the AI revolution, is a significant enabler for sales and marketing teams in achieving success.

At the Summit, several sessions explored the power of AI in Sales, Marketing, and Customer Service. 

Kapil Dev emphasised the importance of leading from the front, focusing on the process of winning, and recognizing the unique roles of each team member. He discussed how business leaders can apply these principles to align their teams with business goals.

Ankur Warikoo shared his expertise on cost-effective marketing strategies. He offered practical tips for frugal marketing, drawing parallels from successful brands and presenting a five-step approach. Warikoo highlighted the importance of maximising impact while minimising marketing expenditure.

Srikanth Bolla, CEO of Bollant Industries, shared his inspirational journey from being a differently-abled student in a remote village to becoming a successful entrepreneur. He discussed how staying focused and true to his roots contributed to his professional achievements. Srikanth emphasised the importance of perseverance and self-determination in overcoming obstacles and achieving success.