Research & Ranking rebrands itself to ‘Equentis’

Delhi: Research and Ranking announced a strategic rebranding as “Equentis, Research and Ranking”. encompassing a new corporate identity, logo, and tagline. The brand highlighted that the new visual identity expresses the brand's core belief, 'Equal Existence.'  

The bull takes centre stage and represents specialisation in Equity Advisory. The lowercase typeface reflects humility, authenticity, and a commitment to client reassurance. The brand colour blue evokes trust, and gold represents wealth creation. The tagline 'Making Equity Easy' emphasises simplicity and accessibility.

Alok Arya, Chief Marketing Officer, shared, "The new logo communicates a strong brand personality, establishing a distinct voice for Equentis and emphasising our relationship-driven business.” 

The brand stated that Equentis’ vision is to establish equities as the preferred asset class for long-term wealth creation, supported by a mission to educate and empower individuals through trusted relationships built on clarity, consistency, and compounding. 

Manish Goel, Founder and Director of Equentis, Research and Ranking, shared, "The rebranding is very close to our hearts and minds. It is one of the many things we are doing as a part of our roadmap for accelerated growth.” 

“As we streamline, we will evolve alongside our subscribers' needs. Thinking big and innovation across our services will be the key factors to ensure we provide the best possible value. We believe our efforts to transform while embracing our incredible heritage will keep us relevant for generations" Goel added.

Developed by Network Advertising, the brand's new visual identity and tagline are implemented across all communication platforms. Equentis is set to gradually integrate the new identity across all touch points.