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Reliance Retail to bring Asos owned brands to India

Under a long-term licensing agreement, Reliance Retail will exclusively represent Asos online and offline in India, introducing Asos's labels through various retail formats

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Reliance Retail to bring Asos owned brands to India

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Delhi: Reliance Retail and Asos, the UK’s  online fashion retailer for 20-somethings, have entered into a long-term partnership.

Under a long-term licensing agreement, Reliance Retail will be the exclusive retail partner for  Asos across all online and offline channels in India. Reliance Retail will introduce Asos’s curated  portfolio of fashion-led own brand labels to the Indian market through a multi-channel  presence for Asos and an array of retail formats, including exclusive brand stores,  multi-brand store expressions, and digital commerce platforms.

The agreement is Asos’ first country-wide exclusive retail partnership.

Commenting on the partnership, Isha Ambani, Director, Reliance Retail Ventures, said, “We're excited to welcome Asos into our fashion family, marking a significant stride in  our dedication to bringing the pulse of global trends to Indian shores. This partnership  reaffirms our status as India's premier retail destination, ensuring our customers have access  to the cutting-edge fashion styles they crave.”

José Antonio Ramos, CEO, Asos said, “Our purpose is to give fashion lovers around the world  the confidence to be whoever they want to be through access to the latest and best trends.  Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own brands to customers in India – including Asos Design, one of the biggest British fashion brands  on the planet.” 

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